Seen while shopping

Seen at Michael's.  Who would buy this?  What could possibly be the marketing plan?  Really, $120 for an instant camera?  It prints a photo of questionable quality and then that's the only one you have.  How 1965!  Well, the fact that it is "credit card sized" makes it somewhat more modern.  But not much.

Then there was the pre-Father's Day line of marching grills.  Does walking by 10 of the very same item make me more likely to buy it?